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Learn to See What Wall Street Can’t.

  • America’s sexiest bad girl Megan Fox plays Activision’s Guitar Hero with family over Thanksgiving dinner. Nintendo’s motion sensing Wii controller inspires even seniors to get their game on. This demographic expansion of casual gaming fuels a multi-year triple digit percentage run for both stocks.
  • 2008 - Soon to be First Lady Michelle Obama sports a J. Crew ensemble during her appearance on “The Tonight Show With Jay Leno”. Her public embracing of the brand caused sales to spike. The retailer’s stock price soon followed.
  • Designer jeans, sheepskin boots, and rubber sandals take Middle-America by storm. Just $1,000 invested consecutively in Uggs, True Religion Jeans, and Crocs over five years would have grown to $750,000
  • In the wake of the 9/11 terrorist attacks, the government’s new emphasis on airport security resulted in a corresponding windfall of revenue for bomb detection company Invision, whose stock climbed in value ten fold just one year later.
  • 2000 people in line waiting for the IMAX 3D version of AVATAR. A new era of high-budget visual masterpieces are ideally suited for IMAX’s super-size domed screens. Within months IMAX’s stock price climbs over 60 percent while announcing record quarterly box office revenue and profits that were more than double the company’s prior record.
  • The Atkins low-carb diet craze results in a 40% drop in American bread consumption—causing havoc for bakeries, none more so than Interstate Bakeries Corp., maker of Wonder Bread and Twinkies—who, in September of 2005 filed for bankruptcy while seeing its stock drop to $0 from a prior high of $34.
  • Within minutes of launching a limited edition clothing and home goods line designed by high-end fashion star Missoni, hoards of bargain hunters emptied the shelves of Target stores across the country. The ensuing lift in Target’s stock price allowed fashion savvy options investors to double their money overnight.

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Chris Camillo

About the Author

Chris Camillo is not a stockbroker, financial analyst, or hedge fund manager. And yet, in early 2007, in the midst of the worst financial crisis since the Great Depression, he invested $20,000 in the stock market, which grew to just over $2 million in only three years. How did he do it? By observing the world around him. Read more »

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